Pathwise AcademyOnline & In-Person AI ClassesIdea to BuildCreators Club · Ages 10–17Marketing with AI · AdultsCorporate WorkshopsHackathons for SchoolsSingaporeHong Kong
Pathwise AcademyAI classes for kids & adults
Find a class →Log in
← All free guides
Work & careerIntermediate · about 30 minFree · no signup

Turn two website audits into a prioritised SEO plan

Google ranks pages. AI recommends brands. Two free-ish audits, then one prompt that turns both reports into a single ordered fix list.

By Alan Brown · Works with Claude

Jump to the prompt ↓

Everyone's still optimising for Google while ChatGPT quietly decides who gets recommended. These are two audits and a prompt — one tells you what's technically broken, one tells you whether AI engines name you at all, and the prompt turns both into a single ordered list.

  • 1️⃣ Claude SEO — github.com/AgriciDaniel/claude-seo. A free, open-source (MIT) skill for Claude Code: 25 sub-skills and 18 agents covering crawlability, Core Web Vitals, schema, internal links and GEO. Connect it to Google Search Console and it audits the whole site. Docs at claude-seo.md.
  • 2️⃣ RankScale — rankscale.ai. Checks whether ChatGPT, Claude, Gemini, Perplexity and AI Overviews actually recommend you across 17+ engines, and gives you a visibility score with the reasons you're being skipped.
  • 3️⃣ Feed both reports back to Claude with the prompt below. One ordered fix list, sorted by impact per hour rather than by severity.
  • 🧰 Claude SEO needs Claude Code and Python 3.11+ — it's a plugin, not something you paste into the chat app. That's the prerequisite the pitch skips.
  • 🧭 The two reports answer genuinely different questions. Google indexes pages and ranks them; an AI engine reads a handful of sources and names a brand. A site can be technically flawless and still never get mentioned, which is exactly the gap the second report exists to show you.

Context & limitations

The workflow isn't free, and it's worth knowing which half is. Claude SEO is MIT-licensed and free forever. RankScale is not: there's no permanent free tier, plans start at $20 a month, and the 7-day trial is on the $99 Pro plan. Still nothing like a consultant's fee, but "free" only covers step one.

The bigger thing neither tool fixes: AI engines mostly recommend you based on what OTHER sites say about you. Your own markup makes you quotable; being quoted at all comes from directories, listicles, reviews and press you don't control. A perfect technical audit and a zero visibility score usually means the problem was never on your website.

Do this yourself

I've attached a technical SEO audit and an AI visibility report for ___. My target audience and goal are ___. Read both and produce one prioritised fix list. For each item, cite the report finding or page, distinguish an observed problem from the report's inference, describe the change, and estimate effort as a range. Separate technical accessibility, search visibility and sampled AI mentions; don't promise a ranking or recommendation increase. Prioritise plausible benefit against effort, with confidence and dependencies. Mark which items need a developer. Identify duplicate, low-evidence or low-value suggestions rather than assuming either audit is correct. Finish with the first action worth taking and a before/after measurement we can actually observe. If the evidence is insufficient, propose validation before implementation.

Audits are evidence to assess, not rankings to obey. A measurable first action is more useful than a promised visibility gain.

Want to build this with a teacher?

Pathwise Academy runs small, hands-on AI classes in Singapore for ages 10–17 and adults.