Turn two website audits into a prioritised SEO plan
Google ranks pages. AI recommends brands. Two free-ish audits, then one prompt that turns both reports into a single ordered fix list.
By Alan Brown · Works with Claude
Everyone's still optimising for Google while ChatGPT quietly decides who gets recommended. These are two audits and a prompt — one tells you what's technically broken, one tells you whether AI engines name you at all, and the prompt turns both into a single ordered list.
- 1️⃣ Claude SEO — github.com/AgriciDaniel/claude-seo. A free, open-source (MIT) skill for Claude Code: 25 sub-skills and 18 agents covering crawlability, Core Web Vitals, schema, internal links and GEO. Connect it to Google Search Console and it audits the whole site. Docs at claude-seo.md.
- 2️⃣ RankScale — rankscale.ai. Checks whether ChatGPT, Claude, Gemini, Perplexity and AI Overviews actually recommend you across 17+ engines, and gives you a visibility score with the reasons you're being skipped.
- 3️⃣ Feed both reports back to Claude with the prompt below. One ordered fix list, sorted by impact per hour rather than by severity.
- 🧰 Claude SEO needs Claude Code and Python 3.11+ — it's a plugin, not something you paste into the chat app. That's the prerequisite the pitch skips.
- 🧭 The two reports answer genuinely different questions. Google indexes pages and ranks them; an AI engine reads a handful of sources and names a brand. A site can be technically flawless and still never get mentioned, which is exactly the gap the second report exists to show you.
Context & limitations
The workflow isn't free, and it's worth knowing which half is. Claude SEO is MIT-licensed and free forever. RankScale is not: there's no permanent free tier, plans start at $20 a month, and the 7-day trial is on the $99 Pro plan. Still nothing like a consultant's fee, but "free" only covers step one.
The bigger thing neither tool fixes: AI engines mostly recommend you based on what OTHER sites say about you. Your own markup makes you quotable; being quoted at all comes from directories, listicles, reviews and press you don't control. A perfect technical audit and a zero visibility score usually means the problem was never on your website.
Do this yourself
Audits are evidence to assess, not rankings to obey. A measurable first action is more useful than a promised visibility gain.
Want to build this with a teacher?
Pathwise Academy runs small, hands-on AI classes in Singapore for ages 10–17 and adults.

