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Creating contentBeginner · about 20 minFree · no signup

Create food and drink ad concepts with shortcodes

One burger, every campaign. Teach the mapping once, then type a slash command and get a finished food ad — 12 from the video and 268 more.

By Alan Brown · Works with ChatGPT

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Jump to the prompt ↓

Type a slash command, get a finished food ad in seconds — no photographer, no studio, no set. None of these are built in: you teach the mapping once, then upload a photo of the product and type a code.

  • 🍔 From the video (12) — /Magazine Cover · /Product Explosion · /Ad Creative · /Museum Display · /Retro Ad
  • 📸 Studio & Hero (24) — /Clean Studio · /Dark Studio · /Gradient Backdrop · /Floating Hero · /Levitation Stack
  • 🔥 Heat, Smoke & Cooking (18) — /Flame Kiss · /Smoke Curl · /Steam Rise · /Char Marks · /Sizzle Pan
  • 🥬 Ingredients & Deconstruction (18) — /Exploded Layers · /Cross Section · /Ingredient Halo · /Knolling Kitchen · /Build Sequence
  • 🌱 Freshness & Sourcing (16) — /Farm Table · /Market Stall · /Morning Harvest · /Herb Garden · /Water Drops
  • 📰 Print & Poster (18) — /Magazine Spread · /Food Cover · /Movie Poster · /Gig Poster · /Newspaper Ad
  • 🏙 Out-of-Home & Billboard (16) — /Highway Billboard · /Bus Shelter · /Subway Poster · /Building Wrap · /3D Anamorphic
  • 📦 Packaging & Branding (18) — /Box Mockup · /Bag Design · /Cup Design · /Label Wrap · /Wrapper Art
  • 🕰 Retro & Era (18) — /Fifties Diner · /Sixties Print · /Seventies Cookbook · /Eighties Neon · /Nineties Fastfood
  • 🎨 Fine Art & Illustration (16) — /Oil Painting · /Dutch Still Life · /Watercolour · /Ink Sketch · /Charcoal Study
  • 🎄 Seasonal & Occasion (16) — /Christmas Table · /Halloween Dark · /Easter Pastel · /Summer BBQ · /Autumn Harvest
  • 📱 Social-Native (18) — /Reel Cover · /Story Frame · /Carousel Set · /Grid Triptych · /Before After
  • 🍽 Menu & Restaurant (14) — /Menu Hero · /Combo Deal · /Price Flash · /Limited Edition · /New Item
  • 🥤 Drinks (16) — /Pour Shot · /Ice Clink · /Condensation · /Latte Art · /Coffee Bloom
  • 🌀 Surreal & Miniature (16) — /Tiny People · /Giant Portion · /Food Landscape · /Floating Island · /Zero Gravity
  • 🙋 Lifestyle & People (14) — /In Hand · /First Bite · /Family Table · /Street Eat · /Desk Lunch
  • 🔬 Texture & Macro (12) — /Macro Crumb · /Crispy Edge · /Melt Detail · /Sugar Frost · /Grain Detail
  • 🧱 Stack them. /Hero Shot /Fire Grill gives you the premium angle with the flames.
  • ✏️ Override inline. /Menu Board price: 2 for 9.99 passes your copy straight through.
  • 🔁 Same codes, any product. Burgers, coffee, cookies, hot sauce — the code describes the treatment, not the food.
  • 🎨 Lock your brand once. Palette, logo and tone at the top of a Project, and every code after that stays on brand.
  • 👇 All 280 are in the block below, with the setup instruction on top. Copy the whole thing into a Project once. The general product-photo set is at 270 ChatGPT shortcodes for product photos.

Context & limitations

The codes describe the TREATMENT, not the food, which is why the same sheet works on a burger, a flat white and a bottle of hot sauce. That's also the limit worth knowing: a code sets the lighting, angle and world, and none of them fixes a bad source photo. Shoot the product cleanly and the codes do the rest; shoot it badly and all 280 inherit the problem.

Worth saying plainly — a generated food ad is a mockup, not a photograph. It's for pitching a direction on Thursday when a client wants creative by Friday. The moment it becomes the actual advert for actual food, you're showing people a burger that has never existed, and that's a different decision with rules attached.

Do this yourself

Use this custom shorthand legend in this conversation. When I send a listed slash code, expand it into an image brief for the food or drink I've supplied. Use the most recent relevant reference, or ask if none is available. Codes are case-insensitive and can be combined; my explicit wording overrides their defaults. Ask only about conflicts or missing essentials. If a code is unknown, ask rather than guessing. These are custom instructions, not built-in commands. If image generation is available, generate the requested result; otherwise return a paste-ready brief and say no image was generated. Preserve supplied product facts and approved copy. Don't invent prices, reviews, endorsements, ingredients, certifications or technical internals as factual claims. Use labelled placeholders when these are needed but missing. Treat advertising and placement scenes as mockups. Requested ratios, transparency and dimensions depend on the tool; state limitations rather than claiming unsupported outputs.

FROM THE VIDEO

/Magazine Cover — turn it into a magazine cover /Product Explosion — explode every ingredient /Ad Creative — a polished product ad /Museum Display — drop it in a gallery exhibit /Retro Ad — vintage ad energy /Menu Board — a full fast-food menu campaign /Fire Grill — flames and smoky grill vibes /Hero Shot — the premium product shot /Times Square Ad — put it on a giant billboard /Delivery Ad — a food delivery campaign /Miniature World — build a tiny world around it /Pop Art — bold, loud, unmissable

STUDIO & HERO

/Clean Studio — white seamless, soft even light, catalogue standard /Dark Studio — black gloss surface, one hard light, deep shadow /Gradient Backdrop — soft two-tone gradient behind the food /Floating Hero — suspended mid-air with a soft contact shadow /Levitation Stack — layers separated and hovering in a vertical column /Spin Plate — shot as if mid-rotation on a turntable /Low Hero — low three-quarter angle, food towering over the camera /Overhead Flat Lay — directly overhead, everything squared to the frame /Rule Of Thirds — food off-centre with generous negative space for copy /Mirror Base — polished reflective surface with a clean symmetrical reflection /Marble Slab — cold white marble, soft window light /Slate Board — dark slate, moody side light, rustic edges /Butcher Paper — laid on kraft paper with grease marks /Wire Rack — cooling rack with crumbs falling through /Glass Pedestal — raised on glass under gallery lighting /Spotlight Drop — single overhead spot, everything else in darkness /Rim Light — bright edge light separating the food from a dark background /Backlit Glow — lit from behind so steam and edges glow /Window Light — soft daylight through a kitchen window, gentle falloff /Candle Lit — warm low candlelight, intimate and dim /Neon Wash — magenta and cyan neon washing across the surface /Colour Block — bold flat two-tone background, graphic and modern /Shadow Play — hard palm or blind shadows striping the frame /Paper Set — built inside a layered cut-paper scene

HEAT, SMOKE & COOKING

/Flame Kiss — live flame licking the edge, caught mid-flare /Smoke Curl — thin smoke curling up through a dark frame /Steam Rise — hot steam rising, moody kitchen backdrop /Char Marks — fresh grill marks searing into the surface /Sizzle Pan — mid-sizzle in a hot pan, oil jumping /Wok Toss — food mid-air above a wok, flame underneath /Deep Fry — the moment it hits the oil, bubbles exploding /Oven Pull — pulled from the oven, tray still glowing hot /Cheese Pull — a long stretch of melted cheese mid-lift /Butter Melt — butter sliding and pooling as it melts /Sauce Drizzle — sauce pouring in a slow ribbon from above /Glaze Coat — glossy glaze catching the light as it coats /Smoker Haze — thick barbecue smoke filling the background /Coal Glow — embers glowing red beneath the grill bars /Torch Finish — a blowtorch caramelising the top edge /Steam Cabinet — condensation and steam on glass, food behind /Boil Over — bubbling liquid at the moment it rises /Cast Iron — served in a blackened cast iron skillet

INGREDIENTS & DECONSTRUCTION

/Exploded Layers — every layer separated and floating in order /Cross Section — cut clean through, showing the inside /Ingredient Halo — components arranged in a ring around the hero /Knolling Kitchen — every ingredient laid out in a neat parallel grid /Build Sequence — the same item shown at four stages of assembly /Falling Ingredients — components dropping into frame, frozen mid-air /Split Shot — half raw ingredients, half finished dish /Bite Taken — one bite missing, filling visible /Pull Apart — torn in two with a stretch between the halves /Stack Tower — an impossibly tall stack, perfectly aligned /Deconstructed Plate — fine-dining scatter of separated elements /Origin Trio — the dish plus the three raw things it came from /Ingredient Portrait — one hero ingredient shot like a still life /Weighed Out — ingredients portioned on scales and in bowls /Recipe Overhead — every measured component labelled from above /Layer Diagram — labelled cutaway explaining what's inside /Sauce Swipe — a clean spoon swipe of sauce beside the food /Garnish Drop — herbs falling and settling on top

FRESHNESS & SOURCING

/Farm Table — on rough wood with soil-dusted produce /Market Stall — surrounded by crates at a produce market /Morning Harvest — dew-covered ingredients in early light /Herb Garden — growing herbs framing the shot /Water Drops — cold beads of condensation on the surface /Ice Bed — nestled in crushed ice with visible chill /Just Picked — held in hands, still with stalks and leaves /Wooden Crate — packed in a rustic delivery crate /Field Backdrop — the field it was grown in, softly out of focus /Fisherman Catch — fresh catch on ice with nets behind /Bakery Morning — flour dust in the air, dawn light, proving baskets /Dairy Fresh — cool blues and whites, milk splash, clean surfaces /Orchard Light — dappled light through fruit trees /Root To Plate — the whole plant beside the finished dish /Grain Sack — spilling from an open hessian sack /Cold Chain — frosted packaging straight from the freezer

PRINT & POSTER

/Magazine Spread — full double-page editorial with pull quote /Food Cover — glossy food-magazine cover with cover lines /Movie Poster — cinematic one-sheet with billing block /Gig Poster — screen-printed, limited palette, loud type /Newspaper Ad — halftone black and white classified-page ad /Broadsheet Feature — restrained editorial layout, serif headline /Recipe Card — printed recipe card with the dish photographed above /Cookbook Page — cookbook spread with method text beside the shot /Zine Page — cut-and-paste photocopied zine aesthetic /Letterpress — deep impression on thick cotton paper /Risograph — two-colour riso print with visible misregistration /Stamp Design — postage stamp with perforated edge /Ticket Stub — designed as a torn event ticket /Postcard Front — holiday postcard with a place name /Book Jacket — hardback dust jacket with spine and flap /Manifesto Poster — dense typographic poster, food as the only image /Field Guide — illustrated botanical-style plate with labels /Vinyl Sleeve — album cover treatment, square crop

OUT-OF-HOME & BILLBOARD

/Highway Billboard — huge roadside board shot from a passing car /Bus Shelter — backlit six-sheet in a city bus stop /Subway Poster — tiled underground platform, train blurring past /Building Wrap — the whole side of a tower covered /3D Anamorphic — the food appearing to burst out of a curved corner screen /Projection Mapping — projected across a building facade at night /Truck Wrap — a delivery truck liveried and moving /Shop Window — vinyl window graphic with the street reflected /Airport Lightbox — lit panel in a terminal walkway /Stadium Screen — on the big screen above a packed crowd /Taxi Top — illuminated cab-top sign at night in traffic /Scaffold Banner — mesh banner across construction scaffolding /Rooftop Sign — classic lit rooftop sign against dusk sky /Sandwich Board — hand-lettered pavement board outside a shop /Metro Escalator — a run of panels along an escalator wall /Drone Swarm — drawn in the night sky by a drone light show

PACKAGING & BRANDING

/Box Mockup — branded takeaway box, clean studio render /Bag Design — paper carry bag with handles and full artwork /Cup Design — branded cup with sleeve and lid /Label Wrap — bottle or jar label shown flat and applied /Wrapper Art — printed foil or paper wrapper, half unwrapped /Tin Design — retro printed tin with embossed lid /Pouch Stand — stand-up pouch with matte finish and window /Tray Set — full meal-deal tray with branded liner /Brand Board — logo, palette, type and photography on one sheet /Type Specimen — the wordmark shown large with its type family /Sticker Sheet — a sheet of die-cut brand stickers /Napkin Print — branded napkin and cutlery wrap /Menu Design — printed menu with the dish photographed alongside /Delivery Seal — tamper seal and branded delivery packaging /Shelf Row — the product repeated in a supermarket shelf facing /Gift Set — premium boxed gift set with tissue and ribbon /Loyalty Card — stamp card design with the product on the front /Van Livery — branded van side, parked on a street

RETRO & ERA

/Fifties Diner — chrome, checkerboard floor, jukebox colours /Sixties Print — flat offset colour, optimistic mid-century commercial layout /Seventies Cookbook — muted browns and oranges, slightly off food styling /Eighties Neon — airbrushed chrome type and grid horizon /Nineties Fastfood — bright primary colours, bold outlines, clip-art energy /Y2K Chrome — liquid chrome, lens flares, translucent blue /Vintage Tin Sign — enamel advertising sign with chipped paint /Old Photograph — faded, scratched, slightly overexposed print /Polaroid Snap — instant film with a white border and date scrawl /Super 8 — grainy film still with light leaks /VHS Frame — tracking lines, timestamp, soft chroma bleed /Soviet Poster — constructivist angles, red and cream, heavy type /Art Nouveau — flowing organic border framing the food /Art Deco — symmetrical gold geometry, Gatsby-era luxury /Victorian Engraving — fine cross-hatched engraving illustration /Wartime Ration — utilitarian propaganda-poster styling /Mid Century Modern — clean shapes, muted palette, confident white space /Grunge Nineties — photocopied textures, torn edges, ransom type

FINE ART & ILLUSTRATION

/Oil Painting — thick impasto still life in old-master lighting /Dutch Still Life — dark background, dramatic light, abundant table /Watercolour — loose washes with the paper showing through /Ink Sketch — confident pen linework with minimal shading /Charcoal Study — smudged monochrome tonal drawing /Gouache Poster — flat matte painted shapes, poster-like /Line Art — single continuous line describing the whole subject /Woodcut — bold carved block print, high contrast /Stained Glass — leaded coloured glass panel with light behind /Mosaic Tile — built from small ceramic tiles /Papercut Layers — layered paper shadow box with depth /Embroidery — stitched onto fabric with visible thread texture /Claymation — hand-modelled clay version with fingerprints /Isometric Scene — clean isometric diorama of the whole setup /Low Poly — faceted geometric 3D render /Blueprint — technical drawing with dimensions and annotations

SEASONAL & OCCASION

/Christmas Table — pine, candles, warm red and gold /Halloween Dark — moody orange and black with fog /Easter Pastel — soft spring pastels and fresh flowers /Summer BBQ — bright midday sun, garden table, cold drinks /Autumn Harvest — russet leaves, warm low sun, rustic wood /Winter Warmer — knitted textures, frosted window, steam /Valentines Red — deep reds, soft focus, two settings /Lunar New Year — red and gold, blossom, celebratory abundance /Diwali Lights — oil lamps, marigolds, warm glow /Ramadan Table — dates and lanterns, evening light /Birthday Party — candles, confetti, bright celebration /Game Day — sharing platters, team colours, big screen behind /Picnic Blanket — checked blanket, grass, basket, dappled light /Back To School — lunchbox flat lay, notebook and pencils /New Year Gold — champagne tones, sparkle, midnight palette /Mothers Day — soft florals, gentle light, delicate plating

SOCIAL-NATIVE

/Reel Cover — vertical thumbnail with bold readable text /Story Frame — nine-sixteen with room for stickers at top and bottom /Carousel Set — a matched set of square frames that continue across /Grid Triptych — one image split across three feed squares /Before After — the same dish before and after, split down the middle /Recipe Reel — overhead step frames in a vertical strip /Quote Card — a short line of copy over a soft-focus food shot /Stat Card — one number pulled out large beside the product /Comment Bait — a deliberate this-or-that comparison shot /Duet Frame — left half empty for a reaction video /Thumbnail Face — food plus an exaggerated reaction expression /Unboxing Frame — first-person view opening the packaging /Phone In Hand — the ad shown on a phone held in a real setting /Meme Format — food dropped into a recognisable meme layout /Countdown Post — a numbered ranking frame, top spot revealed /Sticker Pack — cut-out food stickers with white borders /Poll Frame — two options side by side ready for a poll sticker /Ugc Style — deliberately casual, phone-shot, real-table energy

MENU & RESTAURANT

/Menu Hero — the single dish shot that anchors a menu page /Combo Deal — a full meal deal grouped with a price flash /Price Flash — the product with a bold discount burst /Limited Edition — a special-release badge and premium styling /New Item — a launch frame with a "new" flag /Chalkboard Special — hand-lettered chalk board beside the plate /Table Setting — plated and styled on a full restaurant table /Chef Plating — hands finishing the plate mid-service /Kitchen Pass — under the heat lamps at the service pass /Open Kitchen — the dish with a working kitchen blurred behind /Counter Display — in a lit glass display case /Takeaway Row — a row of boxed meals ready for collection /Loyalty Offer — a repeat-visit offer laid over the dish /Catering Spread — a long table of platters for events

DRINKS

/Pour Shot — mid-pour with the liquid arcing into the glass /Ice Clink — ice dropping into the glass, splash frozen /Condensation — a cold glass beaded with moisture /Latte Art — top-down on a finished pour with detailed foam /Coffee Bloom — the bloom rising in a pour-over /Cocktail Garnish — a garnish being placed, bar tools in shot /Layered Drink — visible density layers in a clear glass /Bubble Rise — carbonation rising through the liquid /Smoothie Splash — thick liquid mid-splash against a bright backdrop /Wine Swirl — mid-swirl in a glass, deep colour against light /Beer Head — a fresh head settling on a cold pour /Tea Steep — colour blooming through hot water /Milk Swirl — milk folding into a dark drink /Cheers Clink — two glasses meeting, splash caught /Bottle Sweat — a chilled bottle with a cold-sweat sheen /Juice Squeeze — fruit being squeezed straight into the glass

SURREAL & MINIATURE

/Tiny People — miniature figures working on a giant portion /Giant Portion — the food scaled up against a real street /Food Landscape — the dish styled as mountains and rivers /Floating Island — the food on a rock island in open sky /Zero Gravity — everything drifting weightless in the frame /Impossible Balance — an unlikely stack defying physics /Portal Frame — the food emerging through a hole in the image /Inside Out — the interior scaled up as an environment /Split Universe — half realistic, half stylised down the centre /Optical Illusion — the food arranged as another object entirely /Escher Table — impossible geometry in the table setting /Cloud Serve — served on a cloud in daylight sky /Underwater — fully submerged with bubbles and caustic light /Space Diner — the dish floating with a planet behind it /Doll House — set inside a miniature dolls-house kitchen /Origami Set — the whole scene folded from paper

LIFESTYLE & PEOPLE

/In Hand — held in a real hand, natural light, casual crop /First Bite — the moment of biting in, genuine reaction /Family Table — a shared meal, several hands reaching in /Street Eat — eaten standing on a busy street /Desk Lunch — at a working desk between tasks /Car Window — passed through a car window at a drive-through /Kids Table — bright, playful, child-height perspective /Date Night — two settings, low light, intimate crop /Friends Sharing — a group platter mid-conversation /Delivery Doorstep — handed over at a front door /Chef Portrait — the maker photographed with their dish /Market Trader — a vendor with their own product /Late Night — the after-hours meal, neon and empty streets /Morning Rush — coffee and pastry taken on the move

TEXTURE & MACRO

/Macro Crumb — extreme close-up on crumb structure /Crispy Edge — the fried or baked edge in sharp detail /Melt Detail — the exact point where something is melting /Sugar Frost — a dusting of sugar or salt caught in the light /Grain Detail — the surface texture of bread or pastry /Juice Bead — a single bead of juice about to fall /Fibre Pull — pulled meat or fruit showing its fibres /Bubble Skin — the blistered surface of a crust /Powder Cloud — cocoa or flour caught mid-air as it falls /Cut Face — the clean face of a knife cut, still glistening /Seed Detail — seeds and flecks shown at high magnification /Salt Crystal — coarse crystals scattered across a surface

The legend defines reusable briefs, not built-in features. Use a tool with image generation or copy the expanded brief into one; inspect the result against the reference.

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