Create food and drink ad concepts with shortcodes
One burger, every campaign. Teach the mapping once, then type a slash command and get a finished food ad — 12 from the video and 268 more.
By Alan Brown · Works with ChatGPT
Type a slash command, get a finished food ad in seconds — no photographer, no studio, no set. None of these are built in: you teach the mapping once, then upload a photo of the product and type a code.
- 🍔 From the video (12) — /Magazine Cover · /Product Explosion · /Ad Creative · /Museum Display · /Retro Ad
- 📸 Studio & Hero (24) — /Clean Studio · /Dark Studio · /Gradient Backdrop · /Floating Hero · /Levitation Stack
- 🔥 Heat, Smoke & Cooking (18) — /Flame Kiss · /Smoke Curl · /Steam Rise · /Char Marks · /Sizzle Pan
- 🥬 Ingredients & Deconstruction (18) — /Exploded Layers · /Cross Section · /Ingredient Halo · /Knolling Kitchen · /Build Sequence
- 🌱 Freshness & Sourcing (16) — /Farm Table · /Market Stall · /Morning Harvest · /Herb Garden · /Water Drops
- 📰 Print & Poster (18) — /Magazine Spread · /Food Cover · /Movie Poster · /Gig Poster · /Newspaper Ad
- 🏙 Out-of-Home & Billboard (16) — /Highway Billboard · /Bus Shelter · /Subway Poster · /Building Wrap · /3D Anamorphic
- 📦 Packaging & Branding (18) — /Box Mockup · /Bag Design · /Cup Design · /Label Wrap · /Wrapper Art
- 🕰 Retro & Era (18) — /Fifties Diner · /Sixties Print · /Seventies Cookbook · /Eighties Neon · /Nineties Fastfood
- 🎨 Fine Art & Illustration (16) — /Oil Painting · /Dutch Still Life · /Watercolour · /Ink Sketch · /Charcoal Study
- 🎄 Seasonal & Occasion (16) — /Christmas Table · /Halloween Dark · /Easter Pastel · /Summer BBQ · /Autumn Harvest
- 📱 Social-Native (18) — /Reel Cover · /Story Frame · /Carousel Set · /Grid Triptych · /Before After
- 🍽 Menu & Restaurant (14) — /Menu Hero · /Combo Deal · /Price Flash · /Limited Edition · /New Item
- 🥤 Drinks (16) — /Pour Shot · /Ice Clink · /Condensation · /Latte Art · /Coffee Bloom
- 🌀 Surreal & Miniature (16) — /Tiny People · /Giant Portion · /Food Landscape · /Floating Island · /Zero Gravity
- 🙋 Lifestyle & People (14) — /In Hand · /First Bite · /Family Table · /Street Eat · /Desk Lunch
- 🔬 Texture & Macro (12) — /Macro Crumb · /Crispy Edge · /Melt Detail · /Sugar Frost · /Grain Detail
- 🧱 Stack them. /Hero Shot /Fire Grill gives you the premium angle with the flames.
- ✏️ Override inline. /Menu Board price: 2 for 9.99 passes your copy straight through.
- 🔁 Same codes, any product. Burgers, coffee, cookies, hot sauce — the code describes the treatment, not the food.
- 🎨 Lock your brand once. Palette, logo and tone at the top of a Project, and every code after that stays on brand.
- 👇 All 280 are in the block below, with the setup instruction on top. Copy the whole thing into a Project once. The general product-photo set is at 270 ChatGPT shortcodes for product photos.
Context & limitations
The codes describe the TREATMENT, not the food, which is why the same sheet works on a burger, a flat white and a bottle of hot sauce. That's also the limit worth knowing: a code sets the lighting, angle and world, and none of them fixes a bad source photo. Shoot the product cleanly and the codes do the rest; shoot it badly and all 280 inherit the problem.
Worth saying plainly — a generated food ad is a mockup, not a photograph. It's for pitching a direction on Thursday when a client wants creative by Friday. The moment it becomes the actual advert for actual food, you're showing people a burger that has never existed, and that's a different decision with rules attached.
Do this yourself
FROM THE VIDEO
/Magazine Cover — turn it into a magazine cover /Product Explosion — explode every ingredient /Ad Creative — a polished product ad /Museum Display — drop it in a gallery exhibit /Retro Ad — vintage ad energy /Menu Board — a full fast-food menu campaign /Fire Grill — flames and smoky grill vibes /Hero Shot — the premium product shot /Times Square Ad — put it on a giant billboard /Delivery Ad — a food delivery campaign /Miniature World — build a tiny world around it /Pop Art — bold, loud, unmissableSTUDIO & HERO
/Clean Studio — white seamless, soft even light, catalogue standard /Dark Studio — black gloss surface, one hard light, deep shadow /Gradient Backdrop — soft two-tone gradient behind the food /Floating Hero — suspended mid-air with a soft contact shadow /Levitation Stack — layers separated and hovering in a vertical column /Spin Plate — shot as if mid-rotation on a turntable /Low Hero — low three-quarter angle, food towering over the camera /Overhead Flat Lay — directly overhead, everything squared to the frame /Rule Of Thirds — food off-centre with generous negative space for copy /Mirror Base — polished reflective surface with a clean symmetrical reflection /Marble Slab — cold white marble, soft window light /Slate Board — dark slate, moody side light, rustic edges /Butcher Paper — laid on kraft paper with grease marks /Wire Rack — cooling rack with crumbs falling through /Glass Pedestal — raised on glass under gallery lighting /Spotlight Drop — single overhead spot, everything else in darkness /Rim Light — bright edge light separating the food from a dark background /Backlit Glow — lit from behind so steam and edges glow /Window Light — soft daylight through a kitchen window, gentle falloff /Candle Lit — warm low candlelight, intimate and dim /Neon Wash — magenta and cyan neon washing across the surface /Colour Block — bold flat two-tone background, graphic and modern /Shadow Play — hard palm or blind shadows striping the frame /Paper Set — built inside a layered cut-paper sceneHEAT, SMOKE & COOKING
/Flame Kiss — live flame licking the edge, caught mid-flare /Smoke Curl — thin smoke curling up through a dark frame /Steam Rise — hot steam rising, moody kitchen backdrop /Char Marks — fresh grill marks searing into the surface /Sizzle Pan — mid-sizzle in a hot pan, oil jumping /Wok Toss — food mid-air above a wok, flame underneath /Deep Fry — the moment it hits the oil, bubbles exploding /Oven Pull — pulled from the oven, tray still glowing hot /Cheese Pull — a long stretch of melted cheese mid-lift /Butter Melt — butter sliding and pooling as it melts /Sauce Drizzle — sauce pouring in a slow ribbon from above /Glaze Coat — glossy glaze catching the light as it coats /Smoker Haze — thick barbecue smoke filling the background /Coal Glow — embers glowing red beneath the grill bars /Torch Finish — a blowtorch caramelising the top edge /Steam Cabinet — condensation and steam on glass, food behind /Boil Over — bubbling liquid at the moment it rises /Cast Iron — served in a blackened cast iron skilletINGREDIENTS & DECONSTRUCTION
/Exploded Layers — every layer separated and floating in order /Cross Section — cut clean through, showing the inside /Ingredient Halo — components arranged in a ring around the hero /Knolling Kitchen — every ingredient laid out in a neat parallel grid /Build Sequence — the same item shown at four stages of assembly /Falling Ingredients — components dropping into frame, frozen mid-air /Split Shot — half raw ingredients, half finished dish /Bite Taken — one bite missing, filling visible /Pull Apart — torn in two with a stretch between the halves /Stack Tower — an impossibly tall stack, perfectly aligned /Deconstructed Plate — fine-dining scatter of separated elements /Origin Trio — the dish plus the three raw things it came from /Ingredient Portrait — one hero ingredient shot like a still life /Weighed Out — ingredients portioned on scales and in bowls /Recipe Overhead — every measured component labelled from above /Layer Diagram — labelled cutaway explaining what's inside /Sauce Swipe — a clean spoon swipe of sauce beside the food /Garnish Drop — herbs falling and settling on topFRESHNESS & SOURCING
/Farm Table — on rough wood with soil-dusted produce /Market Stall — surrounded by crates at a produce market /Morning Harvest — dew-covered ingredients in early light /Herb Garden — growing herbs framing the shot /Water Drops — cold beads of condensation on the surface /Ice Bed — nestled in crushed ice with visible chill /Just Picked — held in hands, still with stalks and leaves /Wooden Crate — packed in a rustic delivery crate /Field Backdrop — the field it was grown in, softly out of focus /Fisherman Catch — fresh catch on ice with nets behind /Bakery Morning — flour dust in the air, dawn light, proving baskets /Dairy Fresh — cool blues and whites, milk splash, clean surfaces /Orchard Light — dappled light through fruit trees /Root To Plate — the whole plant beside the finished dish /Grain Sack — spilling from an open hessian sack /Cold Chain — frosted packaging straight from the freezerPRINT & POSTER
/Magazine Spread — full double-page editorial with pull quote /Food Cover — glossy food-magazine cover with cover lines /Movie Poster — cinematic one-sheet with billing block /Gig Poster — screen-printed, limited palette, loud type /Newspaper Ad — halftone black and white classified-page ad /Broadsheet Feature — restrained editorial layout, serif headline /Recipe Card — printed recipe card with the dish photographed above /Cookbook Page — cookbook spread with method text beside the shot /Zine Page — cut-and-paste photocopied zine aesthetic /Letterpress — deep impression on thick cotton paper /Risograph — two-colour riso print with visible misregistration /Stamp Design — postage stamp with perforated edge /Ticket Stub — designed as a torn event ticket /Postcard Front — holiday postcard with a place name /Book Jacket — hardback dust jacket with spine and flap /Manifesto Poster — dense typographic poster, food as the only image /Field Guide — illustrated botanical-style plate with labels /Vinyl Sleeve — album cover treatment, square cropOUT-OF-HOME & BILLBOARD
/Highway Billboard — huge roadside board shot from a passing car /Bus Shelter — backlit six-sheet in a city bus stop /Subway Poster — tiled underground platform, train blurring past /Building Wrap — the whole side of a tower covered /3D Anamorphic — the food appearing to burst out of a curved corner screen /Projection Mapping — projected across a building facade at night /Truck Wrap — a delivery truck liveried and moving /Shop Window — vinyl window graphic with the street reflected /Airport Lightbox — lit panel in a terminal walkway /Stadium Screen — on the big screen above a packed crowd /Taxi Top — illuminated cab-top sign at night in traffic /Scaffold Banner — mesh banner across construction scaffolding /Rooftop Sign — classic lit rooftop sign against dusk sky /Sandwich Board — hand-lettered pavement board outside a shop /Metro Escalator — a run of panels along an escalator wall /Drone Swarm — drawn in the night sky by a drone light showPACKAGING & BRANDING
/Box Mockup — branded takeaway box, clean studio render /Bag Design — paper carry bag with handles and full artwork /Cup Design — branded cup with sleeve and lid /Label Wrap — bottle or jar label shown flat and applied /Wrapper Art — printed foil or paper wrapper, half unwrapped /Tin Design — retro printed tin with embossed lid /Pouch Stand — stand-up pouch with matte finish and window /Tray Set — full meal-deal tray with branded liner /Brand Board — logo, palette, type and photography on one sheet /Type Specimen — the wordmark shown large with its type family /Sticker Sheet — a sheet of die-cut brand stickers /Napkin Print — branded napkin and cutlery wrap /Menu Design — printed menu with the dish photographed alongside /Delivery Seal — tamper seal and branded delivery packaging /Shelf Row — the product repeated in a supermarket shelf facing /Gift Set — premium boxed gift set with tissue and ribbon /Loyalty Card — stamp card design with the product on the front /Van Livery — branded van side, parked on a streetRETRO & ERA
/Fifties Diner — chrome, checkerboard floor, jukebox colours /Sixties Print — flat offset colour, optimistic mid-century commercial layout /Seventies Cookbook — muted browns and oranges, slightly off food styling /Eighties Neon — airbrushed chrome type and grid horizon /Nineties Fastfood — bright primary colours, bold outlines, clip-art energy /Y2K Chrome — liquid chrome, lens flares, translucent blue /Vintage Tin Sign — enamel advertising sign with chipped paint /Old Photograph — faded, scratched, slightly overexposed print /Polaroid Snap — instant film with a white border and date scrawl /Super 8 — grainy film still with light leaks /VHS Frame — tracking lines, timestamp, soft chroma bleed /Soviet Poster — constructivist angles, red and cream, heavy type /Art Nouveau — flowing organic border framing the food /Art Deco — symmetrical gold geometry, Gatsby-era luxury /Victorian Engraving — fine cross-hatched engraving illustration /Wartime Ration — utilitarian propaganda-poster styling /Mid Century Modern — clean shapes, muted palette, confident white space /Grunge Nineties — photocopied textures, torn edges, ransom typeFINE ART & ILLUSTRATION
/Oil Painting — thick impasto still life in old-master lighting /Dutch Still Life — dark background, dramatic light, abundant table /Watercolour — loose washes with the paper showing through /Ink Sketch — confident pen linework with minimal shading /Charcoal Study — smudged monochrome tonal drawing /Gouache Poster — flat matte painted shapes, poster-like /Line Art — single continuous line describing the whole subject /Woodcut — bold carved block print, high contrast /Stained Glass — leaded coloured glass panel with light behind /Mosaic Tile — built from small ceramic tiles /Papercut Layers — layered paper shadow box with depth /Embroidery — stitched onto fabric with visible thread texture /Claymation — hand-modelled clay version with fingerprints /Isometric Scene — clean isometric diorama of the whole setup /Low Poly — faceted geometric 3D render /Blueprint — technical drawing with dimensions and annotationsSEASONAL & OCCASION
/Christmas Table — pine, candles, warm red and gold /Halloween Dark — moody orange and black with fog /Easter Pastel — soft spring pastels and fresh flowers /Summer BBQ — bright midday sun, garden table, cold drinks /Autumn Harvest — russet leaves, warm low sun, rustic wood /Winter Warmer — knitted textures, frosted window, steam /Valentines Red — deep reds, soft focus, two settings /Lunar New Year — red and gold, blossom, celebratory abundance /Diwali Lights — oil lamps, marigolds, warm glow /Ramadan Table — dates and lanterns, evening light /Birthday Party — candles, confetti, bright celebration /Game Day — sharing platters, team colours, big screen behind /Picnic Blanket — checked blanket, grass, basket, dappled light /Back To School — lunchbox flat lay, notebook and pencils /New Year Gold — champagne tones, sparkle, midnight palette /Mothers Day — soft florals, gentle light, delicate platingSOCIAL-NATIVE
/Reel Cover — vertical thumbnail with bold readable text /Story Frame — nine-sixteen with room for stickers at top and bottom /Carousel Set — a matched set of square frames that continue across /Grid Triptych — one image split across three feed squares /Before After — the same dish before and after, split down the middle /Recipe Reel — overhead step frames in a vertical strip /Quote Card — a short line of copy over a soft-focus food shot /Stat Card — one number pulled out large beside the product /Comment Bait — a deliberate this-or-that comparison shot /Duet Frame — left half empty for a reaction video /Thumbnail Face — food plus an exaggerated reaction expression /Unboxing Frame — first-person view opening the packaging /Phone In Hand — the ad shown on a phone held in a real setting /Meme Format — food dropped into a recognisable meme layout /Countdown Post — a numbered ranking frame, top spot revealed /Sticker Pack — cut-out food stickers with white borders /Poll Frame — two options side by side ready for a poll sticker /Ugc Style — deliberately casual, phone-shot, real-table energyMENU & RESTAURANT
/Menu Hero — the single dish shot that anchors a menu page /Combo Deal — a full meal deal grouped with a price flash /Price Flash — the product with a bold discount burst /Limited Edition — a special-release badge and premium styling /New Item — a launch frame with a "new" flag /Chalkboard Special — hand-lettered chalk board beside the plate /Table Setting — plated and styled on a full restaurant table /Chef Plating — hands finishing the plate mid-service /Kitchen Pass — under the heat lamps at the service pass /Open Kitchen — the dish with a working kitchen blurred behind /Counter Display — in a lit glass display case /Takeaway Row — a row of boxed meals ready for collection /Loyalty Offer — a repeat-visit offer laid over the dish /Catering Spread — a long table of platters for eventsDRINKS
/Pour Shot — mid-pour with the liquid arcing into the glass /Ice Clink — ice dropping into the glass, splash frozen /Condensation — a cold glass beaded with moisture /Latte Art — top-down on a finished pour with detailed foam /Coffee Bloom — the bloom rising in a pour-over /Cocktail Garnish — a garnish being placed, bar tools in shot /Layered Drink — visible density layers in a clear glass /Bubble Rise — carbonation rising through the liquid /Smoothie Splash — thick liquid mid-splash against a bright backdrop /Wine Swirl — mid-swirl in a glass, deep colour against light /Beer Head — a fresh head settling on a cold pour /Tea Steep — colour blooming through hot water /Milk Swirl — milk folding into a dark drink /Cheers Clink — two glasses meeting, splash caught /Bottle Sweat — a chilled bottle with a cold-sweat sheen /Juice Squeeze — fruit being squeezed straight into the glassSURREAL & MINIATURE
/Tiny People — miniature figures working on a giant portion /Giant Portion — the food scaled up against a real street /Food Landscape — the dish styled as mountains and rivers /Floating Island — the food on a rock island in open sky /Zero Gravity — everything drifting weightless in the frame /Impossible Balance — an unlikely stack defying physics /Portal Frame — the food emerging through a hole in the image /Inside Out — the interior scaled up as an environment /Split Universe — half realistic, half stylised down the centre /Optical Illusion — the food arranged as another object entirely /Escher Table — impossible geometry in the table setting /Cloud Serve — served on a cloud in daylight sky /Underwater — fully submerged with bubbles and caustic light /Space Diner — the dish floating with a planet behind it /Doll House — set inside a miniature dolls-house kitchen /Origami Set — the whole scene folded from paperLIFESTYLE & PEOPLE
/In Hand — held in a real hand, natural light, casual crop /First Bite — the moment of biting in, genuine reaction /Family Table — a shared meal, several hands reaching in /Street Eat — eaten standing on a busy street /Desk Lunch — at a working desk between tasks /Car Window — passed through a car window at a drive-through /Kids Table — bright, playful, child-height perspective /Date Night — two settings, low light, intimate crop /Friends Sharing — a group platter mid-conversation /Delivery Doorstep — handed over at a front door /Chef Portrait — the maker photographed with their dish /Market Trader — a vendor with their own product /Late Night — the after-hours meal, neon and empty streets /Morning Rush — coffee and pastry taken on the moveTEXTURE & MACRO
/Macro Crumb — extreme close-up on crumb structure /Crispy Edge — the fried or baked edge in sharp detail /Melt Detail — the exact point where something is melting /Sugar Frost — a dusting of sugar or salt caught in the light /Grain Detail — the surface texture of bread or pastry /Juice Bead — a single bead of juice about to fall /Fibre Pull — pulled meat or fruit showing its fibres /Bubble Skin — the blistered surface of a crust /Powder Cloud — cocoa or flour caught mid-air as it falls /Cut Face — the clean face of a knife cut, still glistening /Seed Detail — seeds and flecks shown at high magnification /Salt Crystal — coarse crystals scattered across a surfaceThe legend defines reusable briefs, not built-in features. Use a tool with image generation or copy the expanded brief into one; inspect the result against the reference.
Want to build this with a teacher?
Pathwise Academy runs small, hands-on AI classes in Singapore for ages 10–17 and adults.
